But since then Nabisco has grown its top line by smartly extending its iconic brands such as Fig Newtons and Oreos, adding choices that packed less of a calorie wallop.
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Last year, Bruno Grandi, the president of the International Gymnastics Federation, known as FIG, said in an open letter there was a problem with the Code of Points, the rule book that describes how many points gymnasts get for certain moves but he stopped short of saying it was causing injuries.
"It's used as a fig leaf, and we decided that for the time being, we're better off without it, " Mekel says.
When it was established in 1993, the tribunal was widely seen as a fig-leaf to hide the pusillanimity of the western powers, who did not want to intervene in the conflagration devouring the Balkans.
So far, much debate has focused on how BP may be forced to cut its dividend as a political fig leaf.
The impression he leaves, however, is that he will pull us out as soon as he finds a shred of a fig leaf.
The scent of wild mint hangs in the air as we pass dusky ravines where baboons swing from the fig trees, swerving past brilliant white bones stripped of flesh by vultures.
But what happens if the bulls are right and our GDP growth rate bounces back to a lively, noninflationary 4% ... yet the bears are right as well, and the market doesn't give a fig about growth because it cares only about meeting a statistical average?
"From a brand perspective Foursquare is still seen as a game in the eyes of many users and this may be seen as a move to add more credibility to its brand, " said Joe Ryrie, creative strategist at the Fig Tree Network.
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