The government says that, with public sector pay rises capped at 1%, a similar limit should apply to working-age benefits such as jobseeker's allowance, employment and support allowance and income support as well as elements of working tax credits and child tax credit.

BBC: Prime Minister's Questions: David Cameron v Ed Miliband

Just as every school child knows that water is formed by the two elements of hydrogen and oxygen in a very simple combination we all know as H2O, so deflation has its own elements of composition.

FORBES: Deflation Dissected

The ad, which urges men to "end the face torture, " shows the ways a man's face is exposed to harsh elements, such as windburn from a roller coaster, pokes from a child, close shaves, snowballs, even "deserved" slaps.

WSJ: Dove Men+Care Face Products: Behind the Ad Campaign