The basic idea, as is done here, of using sunlight through solar PV to electrolyse water, store the hydrogen then, when the power is required, reverse the process.
That basic idea of looking at the waste products as the source of raw materials is the what on earth.
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The basic idea is both technology-driven, as you would expect from a company with a strong engineering tradition, and user-centric.
With a conference such as this, it is a wise idea to review basic notions and fundamentals, especially given the opportunity of the presence of so many thought-leaders in one venue.
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The basic idea is that when defense is up, as it was after 9-11, commercial will often be down, and vice versa.
It is unclear whether the bank, which counts more than 55 million U.S. households as customers, will stick with its initial idea for a basic flat-fee checking account that doesn't offer a way to avoid paying a charge.
As I say, I have no doubt at all that the basic idea has merit.
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The basic concept is the same as that underpinning the "white roads" idea -- the development of a technology that can reflect a proportion of the sun's radiation away from the earth's surface and back out into space, thereby cooling the atmosphere and slowing, or even reversing the damaging effects of global climate change.
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That's the basic idea, which I think he transmits through maybe what could be seen as fairly obvious device, but I think it works tremendously well in this event.
It used to be that Wall Street was functioning on the basic idea that financial events were subject to something very like a normal distribution, also known as a bell curve.
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The basic idea is that a party's vote total is divided by a certain figure which increases as it wins more seats.
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