If Netflix simply started offering by-mail rentals of games, that probably would have been something for Gamefly to really fear, but the split of the company between streaming and by-mail makes it a lot less formidable, as now customers have to use a new, separate service for mail rentals, and hell, they might as well sign up for the battle-tested Gamefly at that point, right?
FORBES: Gamefly Not Afraid of Netflix's New Video Game Venture, Qwikster