They might use a natural scent as the basis for a perfume, but then they typically add to this by using synthetic compounds produced in a laboratory. (Synthetics also make it possible to affordably mass-produce perfumes.) Both Mr. Ellena and Ms. Beaulieu scoff at amateurs who want to hear that perfumes are all natural.
Claiming to be the "first major museum exhibition to recognize scent as a major medium of artistic creation, " the show strips perfume of its extensive packaging and advertising and presents it as an "olfactory art" in a purpose-built white-cube gallery.
But some saw it as an ominous sign, a scent of irrational exuberance and the prospect of falling prices in 2012.
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As a historian, I know well the musty scent of book mold wafting up like some pheromone of erudition from a long unopened tome.
On a recent visit, the scent of fresh paint was in the air as a 14-year-old boy from the eastern suburbs was hard at work on a huge pink, New York-style work of graffiti.
He finally won the Academy Award in 1992 for his role as Lieutenant Colonel Frank Slade in Scent of a Woman, after seven previous nominations - including one for best supporting actor the same year.
Understanding the work and the precision and the balance required to create a successful scent makes us appreciate perfume as an art.
In a decade's time, Bishop predicted an "electronic nose" would be able to detect the pheromones that make up individuals' scent, and could even be used as a "hacker-proof" security system, replacing pin numbers and passwords.
His film, Scent of a Mystery (with Peter Lorre as a dirty old man named Smiley), was the premiere and finale of Smell-O-Vision, in which odors were pumped into the theater from the projection room at pre-established cues.
Hunts are no longer allowed to use dogs to chase down foxes, but are instead supposed to use techniques such as drag hunting, where dogs set off on the trail of a scent laid about 20 minutes in advance by a runner or rider dragging a lure.
Beyond obvious mood spoilers such as poor hygiene and bad breath, we each have a distinct natural scent that appears to guide us toward choosing a partner with compatible DNA. Scientists have found that women prefer the scents of men with a complementary set of genes that code for the immune system.
It got consumers to pay more for higher-profit cereals by adding a feature or two, much as razormakers did by adding a third blade, or toilet paper companies by adding a scent.
Ukiyo-e, a genre of Japanese woodblock prints, translates as an "image of the floating world, " and the scent does seem to evoke an image for me of irises floating in a secluded lake.
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