At Deloitte, the accounting and consulting firm which hires thousands of college grads each year, managers' tweaking of young subordinates' habits sometimes includes reminders to use complete sentences in memos, while Googling atopic doesn't qualify asresearch, according to human resources executive Stan Smith.
Spanning across marketing, sales, support, and even research and development departments, Social CRM will be atopic hotspot for some years as organizations figure out how to integrate these processes across the customer lifecycle.