So as your business digs out of the Great Recession and begins to hire new employees and give raises to those who have taken on greater responsibilities as staff sizes have eroded, how will you act as a good corporate citizen?

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The Minneapolis-based company, which thrives on great citizenship, leadership, governance and products, is perceived as being a good corporate citizen by improving the health of their cereals, Johndrow said.

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As a global citizen, I say that this is good--it's proof that cheap tech and democratic capitalism now touch more people.

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