While this is viewed by customers as a blessing, this buyer empowerment is seen my many businesses as a curse.
Yet this has served as a blessing and a curse: he's been a victim at times of his own versatility.
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Many environmental groups, of course, see the shale gas boom unleashed by hydrofracking and horizontal drilling technologies as more a curse than a blessing, producing contaminated water supplies and air pollution while scaring local landscapes.
But his top billing proved to be a curse as the world No. 4 crashed out 7-5 3-6 6-1 in the second round to Russian Dmitry Tursunov.
So will giving shareholders increased authority over executive pay serve as a brake on bosses remuneration, or will this reform just give politicians and the public someone else to curse as and when the chief executive of a mediocre company pockets millions?
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But the GT-R doesn't make you oath and curse like a Viking as the 911 does.
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Easy money, as Subramanian notes, that has been a curse.
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Democracy is now Indonesia's long-run blessing and short-term curse as President Susilo Bambang Yudhoyono, a year into his five-year term, struggles to trigger the economic growth that will salvage his populous country and, in the meantime, his own political skin.
Oz was a virtual witch's curse, as such disasters as "The Wonderful Land of Oz" (1969) and "Journey Back to Oz" (1974) seemed to prove the latter being a rather crudely animated feature whose sole virtue is an all-star soundtrack, taped a dozen years earlier, starring Garland's daughter, Liza Minnelli, as the voice of Dorothy.
They piled on late pressure, but the Swans held firm to claim a vital win as Dave Jones suffered the dreaded manager of the month curse.
King and O'Nan's subsequent book "Faithful" was not alone in marking the end of "the Curse" - as it was also the subject of a film whose title may ring a few unwelcome bells in the heads of Liverpool fans.
So powerful is this curse, apparently, it can upturn natural law so as to let a baseball roll through a first baseman's legs during a crucial World Series game.
In a recent study done by the League of Legends subreddit, and also a poll taken by the League of Legends forum community, Team Curse ranked as the most popular team in North America.
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Still, as Lula pointed out, what looks like a winning lottery ticket can all too easily become a curse.
Senior Conservatives who a year ago preferred the Lib Dems to the right of their own tribe now curse them as enemies of reform.
In the past few decades, though, only a handful of Brazilian stars such as supermodel Gisele Bundchen and footballers Ronaldo and Ronaldinho have managed to break that curse and become international household names.
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And Thyssen's fifth wife, Carmen Cervera, a former Miss Spain known as Tita, refused to visit the hairdresser because she feared that hair and nail clippings could be used to prepare a curse on her and her husband.
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