While the two operate on different terms--in addition to cable's dual revenue streams (advertising dollars and subscription fees) as opposed to broadcast's singular ad-supported model, cable has far fewer programming hours to fill and less fare to promote--broadcasters would be wise to consider four of cable's best practices.

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Considering her upcoming Super Bowl commercial is already one of the game's most buzzed-about ad spots, we're going to throw in model Kate Upton as well.

CNN: 5 tech tips for enjoying the Super Bowl

"Clearly when you back out the barter transactions, as well as the three-year dot-com ad contracts that are now expiring, advertising wasn't a viable business model, " says Henry Asher, president of Northstar Group, a New York-based investment manager that holds the parent company's shares.

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