Times were hard and, as a student, she paid her way by becoming an artists' model before graduating and winning the Kathleen Ferrier Memorial Prize in 1981.

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But the force of YouTube and digital downloads is dismantling the old business model for music companies, and Asian artists like Psy are benefiting, analysts say.

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But first there has to be a model of disseminating the music acceptable to record companies, fans and the artists themselves.

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With Stageit artists set ticket prices (starting at 50 cents), often on a pay-what-you-can model.

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