Artificial fat elicits similar biological responses as real fat, including increased salivation, hormonal reactions, and metabolic changes.

FORBES: Why Eating Fake Fat Can Make You Real Fat

"In the same way New York City generated momentum for calorie labeling and for getting rid of artificial trans fat, we hope this move today will start a national movement to ratchet down out of control soda serving sizes, " Cronin said.

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The solution is one we already know: eat foods naturally lower in fat and calories and avoid artificial substitutes.

FORBES: Why Eating Fake Fat Can Make You Real Fat