We're talking about an actual (well, artificial) cloud that promises to be both a real structure and a massive digital display.

ENGADGET: Digital 'Cloud' could form over London for the 2012 Olympics

For the Wolves set, the band was partially obscured by a cloud of artificial smoke, and the stage was littered with candles and oil lanterns.

NEWYORKER: The Dark Arts

However, most likely, Azure represents a mere bridge from the present paradigm in which the operating system drives the performance of our devices to the next digital paradigm where our devices become mere conduits for Big Data and artificial intelligence platforms that are run from the cloud.

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