They also pay an annual fee based on revenues and amend their articles of incorporation to promise they will value doing good as much as making money.

FORBES: 12 Companies Considered 'Best for the World'

It is time for articles about companies that understand the value of diverse thinking about customers, branding, risk and engagement.

FORBES: Working Hard Was Supposed To Lead To Equity. It Hasn't.

The question of how to put an economic value on increased longevity is addressed in a collection of articles by leading economists published in May.

ECONOMIST: The health effect

We wrote articles previously connecting these opinions to the potential value of the businesses in notes titled Does Cisco Need to Lose Weight? and New Flip Cam Feature Great for Users, an Afterthought for Investors.

FORBES: Cisco Smart To Flip Off The Flip, Get Back To Networking

The shareholder proposal at issue sought to amend Apple's articles of incorporation in three ways, including changing language about the election of directors, setting a minimum value of Apple shares and requiring a shareholder vote before issuing preferred shares.

WSJ: Judge Grants David Einhorn's Bid To Block Apple Proxy Vote