By the way, I found this article while trying to research the popularity of Urban Planning as a college major in India.

FORBES: India, and the Economic Folly of a College Degree

But the audience started to drift away in early 2010 when services such as Facebook and Twitter exploded in popularity, as users preferred getting article recommendations from their friends or people they followed.

WSJ: Once a Social Media Star, Digg Sells for $500,000 to Betaworks