Now consolidation is ebbing, and Arrow--and rival Avnet in Phoenix--look a lot like hamsters on wheels.

FORBES: Stuck in the Middle

"I landed like an arrow, head first, then my body rolled for 170 feet across 4-foot boulders, " she recalls.

FORBES: Magazine Article

One instance shows the controller being split and held like bow and arrow, highlighting that both sides are tracked in relation to each other -- not to mention that the in-game character's weapon automatically changes without any menu-digging by the user.

ENGADGET