We applied the average price-to-earnings multiple of the parent company to the net brand earnings number to arrive at a brand value.
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"The company is doing everything possible to not arrive at that situation, " the person said.
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The company claims to use data from 8, 500 restaurant customers to arrive at the final index figures.
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But never does he arrive at the conclusion that has been forced on his successor Hayward: By building the company so rapidly, and with such reliance on risky new technology, Browne built an enterprise that was doomed to be unlucky.
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