The result is that it is difficult to maintain a copyright over data, because only a specific arrangement or selection of the data will be protected.

FORBES: What It Takes To Find, Scrape And Sell Big Data

As part of the proposed arrangement, the families say they want Nationwide to make the study data available as early as possible to other qualified researchers.

WSJ: Families Push for New Ways to Research Rare Diseases

An arrangement with StubHub or Viagogo enables them to track the same data from aftermarket sales, providing a truer measure of who's going to the games.

FORBES: Ticket Taker