Other companies focus more specifically on the brain connection to arousal disorder.

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On November 30, the Tampa Bay Times published a story about Gretchen Molannen, a 39-year old woman who had a rare sexual disorder known as 'persistent genital arousal.

CNN: Nurse death sparks outrage, casts glare on 'shock jocks'

Less extreme cases of arousal addiction may go unnoticed or be diagnosed as an attention or mood disorder.

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