Other mascots that scored highly on The Marketing Arm's Davie-Brown Index are Mr. Met (New York Mets), the Racing Sausages (Milwaukee Brewers) and Sourdough Sam (San Francisco 49ers).

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The Marketing Arm tracks the awareness and appeal of celebrities in the U.S. through their Davie Brown Index, which is based on polling of consumers.

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As a result of big losses on such tech and telecom picks as ARM Holdings, KPN and SK Telecom, his list on average did worse than the MSCI World index.

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Other bad news: The Davie Brown Index, a compilation of public surveys of celebrity perceptions assembled by marketing agency The Marketing Arm, rates A-Rod very low on attributes like trust and aspiration, even as he scores high on the awareness scale.

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The product, offered through an arm of the fund company that sells personalized investment advice, is designed to be a substitute for conventional index funds.

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