Titled "The Real Walmart, " the multimillion-dollar campaign is an attempt to correct the misperceptions of people who "don't know the whole story" about the Bentonville, Ark.
And archrival Albemarle Corp. just opened a 15, 000-metric-ton-a-year bromine plant in Magnolia, Ark. that it claims gives it the low-cost position in the U.S. Prices don't look to improve anytime soon.