It takes you to a tall slit in the outermost building, where an offset door makes you turn right into an entry area, avoiding an immediate, direct full view of the interior.
The paper's circulation in its home base of Pinellas County has deteriorated in recent years, largely offset by readership gains in other parts of the Tampa Bay area.
In theory, a solar shade could provide any amount of cooling, but the researchers estimate that it would have to have an area of 4.1m square kilometres (half the size of Brazil) to offset half the warming expected over the next century, assuming no cuts in carbon-dioxide emissions occur.