This may be its make-or-break year in terms of reputation, especially as shoppers are looking for a little more than free champagne to get those hard-won Prada wallets to open.
But many Chileans are no longer prepared to ignore what they see as flaws in their hard-won democracy in exchange for political stability and economic growth.
While it may not give you quite the graphic glimpse as some of the recent CT scanners we've seen, a group of researchers at the Niels Bohr Institute in Copenhagen, Denmark think their new and improved x-ray system still won't have any trouble catching on, and the results are certainly hard to argue with.