It's the cue for effusive guide Fridjon Thorleifsson to introduce the surrounding Columbia Icefield, a 77-square-mile web of six silvery tentacles between Jasper and Banff, and the largest ice cap south of the Arctic Circle.
For the past three years, the vast cap of shining-white ice covering the Arctic has melted away in summer to an area that would have been unbelievable just a decade ago.
Using ever fancier technologies, the oil business is drilling in deeper waters, more difficult terrain and even in the Arctic (which, as global warming melts the polar ice cap, will perversely become the next great prize in oil).