Michelangelo the painter is ever present in his architectural drawings, both in his choice of materials such as red chalk, typical of painters, and in his ready use of brushwork to lay down the basic composition and the patterns of light and shade.
"Due to the prominent siting of the advertisement within the Kensington Place conservation area, its elevated position on the buildings and its use of modern and incongruous materials the proposal fails to preserve or enhance the architectural of historic character and appearance of the conservation area and the appearance of the building and represents an unduly dominant and obtrusive advertisement, " the council said.