"there's no bringing her back, " a grimly apt line just before Madeleine falls from the tower a second time.

NPR: 'Hitchcock's Music' Scores Big on Suspense

Bespoke business people say that the term is apt for their particular line.

WSJ: Perfect Fit: To Some Outfits,

In advance of the conference ask every speaker and panelist to send you two tips, under 100 words each, with a title that is five words or less, with apt embedded links in the text, a one line bio with up to three links and an image to go with the tips and a head and shoulders photo of the contributor.

FORBES: Connect