In the future (and we are working hard on this now), we believe that we will be able to deliver the appropriate product messages at just the right time and place over mobile in a highly meaningful way.

FORBES: Steve Madden on Mobile Commerce

They're legal and they're appropriate, but they just don't look right on paper.

WHITEHOUSE: President Obama Calls for New Steps to Prepare Children for College and Careers | The White House

The secret, we're told, is not just to offer stuff, but to do it in the right, appropriate way.

BBC: Shelves in a shop

These commissions are just the right incentive for highly motivated product salesmen, but may not lead to appropriate recommendations for consumers.

FORBES: Gotcha! A Hard Look The Annuity Business