The question at this point, with favorable seasonality potentially approaching by either method, is will it help overcome the uncertainties and produce a typical strong market in the winter months.

FORBES: Time Of The Season To Be Bullish

Sometimes the vision does not involve an end product or process but instead focuses on a new method of approaching the customer.

FORBES: Built for Innovation

Has it changed the way the method of approaching this?

WHITEHOUSE: The White House