It is obvious that our current approach to performance ratings are a poor indicator of organizational results.

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Problem is, whether the needle moves on this indicator or not, the approach is unlikely to contribute to broader neighborhood transformation.

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This approach has been independently proven to be a leading-indicator of behavior and, axiomatically, since more positive consumer behavior should produce more returns on efforts, can provide marketers with a real proxy for ROI.

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That approach means that every bit of code that Apple cranks out can be a telling indicator of where the company is going next.

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