No, Ballmer knew he needed to try something very different from what Microsoft has traditionally done, so he decided to mimic not only Oracle but also Apple in pursuing the engineered-systems approach of hardware and software designed together from the ground up.
Providing protection to a diverse online world requires a fundamentally new approach involving software, hardware and services.
FORBES: Intel Gets Serious About Security, Buys McAfee For $7.68 Billion
The firewall has long been emblematic of the enterprise's approach to information security, and software solutions have imposed rigid processes and limited licenses to employees to minimize the risk of the wrong information ending up in the wrong hands.
Such approach to the use and development of software encourages innovation and skills-building.
Led by Rand Fishkin, the Seattle-based startup that launched in 2007 is known for its extremely innovative and savvy approach to everything SEO, which has offered consulting and now focuses on services and software.
FORBES: SEOmoz Raises $18 million In Venture Capital From Foundry Group And Ignition Partners
Apple has a singular market position, thanks to its polished software and a sleek design approach.
That could hurt Microsoft as many companies refashion themselves for the era of "cloud" computing, a Google-backed approach in which software is easily accessed online and sold as a subscription product, rather than installed on companies' computers.
With this new platform, Microsoft offers a fresh approach to phone software, distinguished by smart design and truly integrated experiences that bring to the surface the content people care about from the Web and applications.
ENGADGET: Windows Phone 7 Series is official, and Microsoft is playing to win
In Phase I, teams are expected to produce an initial design and demonstrate in software the crucial capabilities that validate their approach.
ENGADGET: DARPA Innovation House project wants teams to take imaging data, see the big picture
This is in sharp contrast to the software-only approach at Google, Yahoo's hotter and younger rival.
The approach aligns with the trend toward SDN (software-defined networking) and NFV (network function virtualization) among telecommunications operators, thanks to its elastic and virtualization-friendly cloud architecture.
ENGADGET: Opera buys Skyfire, wants its video and smartphone optimization expertise
While an open source approach isn't the right solution for every software need, using and contributing back to open source software is one way that we're making it easier for the government to share data, improve tools and services, and return value to taxpayers.
For the past year Adobe has been rolling out new software tools called Flex and AIR, which give developers a new approach to online media.
And it uses a cloud approach, which has been a key driver for the software industry as seen with companies like Salesforce.com (NYSE:CRM), Taleo (Nasdaq:TLEO) and NetSuite (NYSE:N).
Nelson's belief in NetSuite's Web approach flies contrary to what Oracle has done in cobbling together software from PeopleSoft, Siebel and others.
This seems like a great way to approach the challenge and is a respectable innovation for a company that makes most of its revenue from enterprise software and services.
FORBES: Esri Continues Focus on Spatial Analytics for Business
Feature Driven Development, another popular approach, contrasts with Scrum by defining the main features that a software product must have, prioritising them and then working doggedly through the list.
HP's approach certainly has the features on its side, thanks to some smart design work both inside and out and software from Microsoft that appears at first blush to be excellent.
This "application lifecycle management"--or ALM--approach reflects the ways in which software has entered more parts of the company over the past decade, and how non-IT managers must also take on software-project responsibilities.
应用推荐