As for lessons for today's execs, start with this: Appreciate the importance of crisis management.

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Most people outside of the magazine business don't fully appreciate the importance of art direction.

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Sadly, one or two failed to appreciate the importance of intellect in this year's competition.

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"I fully appreciate the importance of restoring a direct rail service to Cleethorpes, Scunthorpe, Goole and other places affected by the Hatfield landslip, " he added.

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One of the spin-offs of the extra publicity attached to the 1987 campaign was that Thais began to appreciate the importance of tourism to the local economy.

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They make you appreciate the importance of attention to detail.

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The judge Mrs Justice Swift said the accident probably happened because Mr Wilson failed to appreciate the importance of wrapping his legs firmly around the pole immediately he launched himself onto it.

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She would also appreciate its importance in the projection of American power in Asia and beyond as much of the nation's long-range transport aircraft supplying our military operations around the world transit through Elmendorf.

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