Some of the concerns that will inevitably grow through the summer, though, could have been addressed by a high profile managerial appointment.

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Her appointment follows a series of high-profile CEO changes in the tech sector, with Meg Whitman recently named to succeed Leo Apotheker as CEO at Hewlett-Packard, and Tim Cook having succeeded Steve Jobs at Apple.

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The appointment of heavy hitters to its board should raise its profile.

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