Leaders would be well served toapply reimagination toall aspects of their business, but particularly with regard to constantly reimagining how they lead.
That might be persuasive if the full weight of America's common-carrier rules as they applyto the telephone business, with all the micro-management they involve, were dumped on the cable industry.
Data-driven marketing is certainly on the lips of all marketers these days, and her views and lessons and challenges, she says, applytoall companies, whether they sell shoes or business services.