"When the hairs are soft there is minimal drag, which means you do not apply more pressure, " he says, revealing that for many years he practiced his wet-shave technique on a balloon.

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In the few minutes we spent writing and drawing, we found we didn't have to apply much more pressure than we would if we were sketching on a pad of paper.

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Consumers and business purchasing agents can now easily compare prices of products and services proffered by merchants and suppliers and apply pressure for more efficiency and lower costs.

FORBES: Fact and Comment