At Patagonia, which he founded in 1972, he's applied the same design philosophy to clothing products.
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As a result, the range of products to which evolutionary-design principles are being applied is growing.
"We got a little bit seduced that it would all come together seamlessly and the same design rules would be applied everywhere in the world and corners wouldn't be cut and financial realities wouldn't hit certain folks, " Mr. McNerney told an audience at an event in September.
Another student, named Yushi Wang, applied the principles of quantum physics to design a faster computer chip.
To achieve this, she applied her high standards to everything from clothing design to retailing.
Sorger took a page from his days as a pilot and applied a weight and balance equation to the design, shifting a larger percentage of the load toward the rear wheel, which improved both handling and stability dramatically.
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He has applied for a patent and is now hoping his design will attract offers from businesses keen to produce it.
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"We are looking for lessons learned not just for the design and certification of the failed battery, but also for knowledge that can be applied to emerging technologies going forward, " Hersman said.
In the new design, the cover glass is fully laminated to the LCD and an anti-reflective coating is applied using a high-precision plasma deposition process.
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Design teams work directly with clothing manufacturers to create private-label lines, avoiding the mark-up applied by apparel companies which normally serve as middlemen between retailers and manufacturers.
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