Developers will not need to cross-compile or package applications differently for phone, tablet, PC and TV.
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The contrast is all the sharper given some of the successes shown by those using open-source software: the District of Columbia, for example, has junked its servers and proprietary software in favour of the standard package of applications offered and hosted by Google.
David Hart, whose digital agency Codegent has a sideline in making smartphone applications, took delivery of a hefty package from the USA this morning.
Alas, the competition can work this magic, too, and can, moreover, sell the portal-management software in a huge package that includes lots of other applications (for managing customers, employees, inventory and so on).
Clear Standards' carbon emissions compliance and management software is now part of a larger package of SAP's environment, health and safety management applications available to clients in America and overseas.
The iPhone inspired creative new features from companies, starting with useful applications such as Bank of America's online banking app and FedEx's package tracker, but the bigger size of the Apple tablet will allow marketers to introduce more browser and video functions.
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Ultimately, better management could set the stage for software applications sold not through big packages but by use of discrete parts of an overall package--much the way IBM (nyse: IBM - news - people ), HP and others talk about selling computing not by individual machines, but by how many processors a customer actually uses.
The most recent iteration of the big-ticket package, Oracle's E-Business Suite, is a set of business applications designed to work with a single database.
Software and services company Compuware, for instance, offers a package that includes software products as well as programming professionals to diagnose, test and solve problem applications.
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