In general, the signature-based security products used to defend enterprise networks, such as firewalls, anti-virus products and intrusion detection systems are increasingly blind to modern attack methods, which are increasingly embedded into application data or designed to self-mutate in order to evade detection.

FORBES: Cyberwar Or Not Cyberwar? And Why That Is The Question

Most recently, the company has announced the "world's first application of self assembly used to create a vacuum around nanowires for next-generation microprocessors, " which just so happens to mimic the natural pattern-creating process that forms seashells, snowflakes, and enamel on teeth.

ENGADGET: IBM apes Mother Nature for faster, more efficient chips

But at Fortuna they believe that good admissions consulting should provide a coaching experience that helps candidates to use the application process itself as an opportunity for self-discovery and development, not just a tool to get in.

FORBES: Connect

Introducing a new essay or changing the interview format is not intended to raise the stress levels of the candidates, but to encourage introspection and candid self evaluation that will allow readers of the application to understand why a candidate considers the MBA experience critical for their professional goals and how it will be a transformational experience for them.

FORBES: Connect