Marc Benioff all but educated the market on the benefits of software-as-a-service, the advantages of using a lightweight, easily configurable hosted sales force application compared to the generally accepted status quo of the time: complex enterprise software typified by Siebel, now an Oracle acquisition.

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Even if such paranoia were justified, slimming down this market via a transaction levy would be an application of brute force when bank funding is already fragile.

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The Task Force suggested the application of sanctions in two stages, with the threat of "a warning, a fine or the playing of a match behind closed doors" for "a first or minor offence".

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