While crafting application and marketing materials, try consulting with networking contacts who currently hold senior management titles.

FORBES: Are Senior-Level Job Seekers Ready For Prime Time?

But at Fortuna they believe that good admissions consulting should provide a coaching experience that helps candidates to use the application process itself as an opportunity for self-discovery and development, not just a tool to get in.

FORBES: Connect

Admissions consulting firm Veritas Prep added a Myers-Briggs personality assessment to its application-prep and GMAT study packages this spring, after noticing that business schools were paying more attention to personality and emotional maturity.

WSJ: Business Schools Know How You Think,

Every time an SAP or Oracle application was sold, every time a server was sold by Dell or Hewlett Packard, every time a major consulting product was sold by IBM, Accenture, or Capgemini, Whitehurst wants Red Hat Enterprise Linux and its other products in the mix.

FORBES: Red Hat At $1 Billion