Krim thinks consumer computing will continue to become more Web-application centric, and he wants to put Jolicloud in a position to take a cut.

FORBES: The Disposable Operating System

While the company was quick to offer its product on an iPhone, it has yet to come out with an iPad-centric application.

FORBES: New Epocrates CEO Has A Tough Job Ahead of Him

There is a need for a platform that is user centric for application management, a possibility of your different devices connecting to a web-based platform, so the device is not as important.

FORBES: Hulu, Meet Twitter: Drund Tries to Take Your Desktop to the Cloud

The UrtheCast web platform will combine a consumer centric website, mobile application for smart phones, and an open Application Program Interface (API).

ENGADGET: UrtheCast to stream live HD footage of Earth from ISS, like Stickam for space

Microsoft is uniquely positioned to enable our customers to thrive in this new environment, bringing together powerful solutions that are first and foremost people-centric, ensuring that users have an intuitive, consistent and immersive application experience.

FORBES: Consumerization of Enterprise: Are You Ready? We Are.

Over the last two years we've seen corporate mobility shift from a primarily BlackBerry-centric market to one that encompasses a whole range of devices, operating systems and application platforms.

FORBES: Leadership