So, just a few days ago, Salesforce.com agreed to withdraw it trademark application and remove any references to the term in its marketing materials.

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You had to go through the normal application process of submitting a written application, references, and so forth to--to the White House?

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The company has clearly learned its lesson with this one, however, and that lesson is: more drawings of women winking and references to Springsteen songs in the application process.

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Wired.com reported in August that Griffith created an application called WikiScanner that tracks edits that have been made to Wikipedia articles and cross-references them against IP addresses, which can be traced back to companies' offices.

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