Gaikai, headed by David Perry, has taken a different road from OnLive, which uses a dedicated application in effect to open a remote session with a data centre and deliver access to entire games.

FORBES: Eurogamer Ties up with Gaikai - Web Gaming for 5 Million Visitors

Its application can scarcely be described as wide, but it could one day be used to great effect in horror films and has already been imitated once in such a context.

ECONOMIST: A new roll for film