Apple wants us to see the corporation as a cool and trendy company with shiny products.
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Apple wants us to think that changing the external packaging of a phone is innovation.
This week, Apple brings us another great technological breakthrough with the launch of the third generation iPad.
Being Apple makes us a big target, but we have broad shoulders and need this type of feedback to improve.
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Sorry, we don't have pictures but Apple took us into a dramatically lit back-room to check out the new iPhone 3G.
His announcement that he was stepping down as chief executive of Apple saddened us all and led us to pause and reflect and sum up an extraordinary career.
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For the pleasure of cloud-based convenience, Apple wants us to buy more and more of our media through its devices and to consume it through the whole fleet of its devices that we (will) own.
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In every case, from iTunes to iCloud to accessories to data plans, Apple gets us to pay a bit more than the market rate for the pleasure of basking in the aura of those products.
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However, there is also pressure on Apple in the US: those petitions, the monologue, the calls for a boycott.
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Proview has decided to try and sue Apple in the US courts over the rights to the iPad name.
Samsung's tablets infringe patents owned by Apple, a US judge has ruled.
Tim Cook stated earlier this month that China will become a larger market for Apple than the US but with no specific timeframe.
The lesson Google and Apple are teaching us is that companies must have a good idea of the future, and then send their product development and marketing in that direction.
In other news, Apple, the US electronics giant, appeared in court in Shanghai yesterday accused by a local firm of violating intellectual property rights in its software used on Siri, China Daily reports.
Join us after the break to to take part in the stats extravaganza, but excuse us if we're a little distracted -- we're still suffering from concussion where Apple kicked all of us third-generation iPad owners in the teeth.
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Which brings us to Apple, one of the great stories of this Global 2000.
What happens after the new TV will show us what Apple is to become.
This rarely happens to Apple because they give us products that go beyond what see we need.
Panasonic, meanwhile, has been hit by strong competition from rivals, including US manufacturer Apple and South Korea's Samsung.
Google Currents is now available for download in Android Market and the Apple App Store for US users.
But just to see, what does this mean in the number of jobs in the US if Apple reshores their manufacturing?
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Bring these stateside, Mr. Wong, and we'll be the very first to sign up -- just don't be surprised if Apple is right behind us.
If the future of retail is in mobile applications as many claim, there is really no one better than a former Apple guy to take us there.
By default, Apple will sell these at full MSRP in a "SIM-in unlocked fashion, " as confirmed to us by an Apple representative here at T-Mobile's event in New York City.
As if to answer that criticism, Tim Cook finally came back on stage to tell us that Apple was not about the individual products, more about how they all worked seamlessly together.
More broadly, Apple's move to put a shrunk-down version of its operating system, OS X, on the iPhone and the iPod Touch tells us that Apple sees portable, Web-friendly gizmos as a big part of its future.
Unmentioned is that in the US, Apple is the number one smartphone purveyor, and for the final quarter of 2012 has increased its market share to 36.3 percent-an impressive 6.7 percent increase over the same period a year ago.
The deal adds 4, 200 stores that the ones that currently retail the iPad to consumers, telling us that Apple took a quick look at the demand for its new product when it was released this April, and moved quickly to prepare inventories.
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