Ironically, publishers have turned to Apple to help them twist Amazon's arm.
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Apple has a nice twist on the idea.
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In a shocking twist, the Apple board sided with Sculley and Jobs was removed from his managerial role with Macintosh and resigned some months later.
And in a twist on timing that Apple hopes may help it win branding rights, Gradiente Eletronica only launched its first "iphone", the iphone Neo One, in December 2012 -- five years after Apple debuted its inaugural iPhone.
The movie took a dramatic twist, however, and Apple became the most profitable retailer in America.
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Another twist: The A5X is built for Apple in factories owned by another Qualcomm customer, Samsung.
And then I realized that somehow, in some perverse twist of unlikely events and on-point marketing, Apple had become the PC.
Apple may likewise be going all old-school iPhone on us, with a modern twist: we could be reverting to an aluminum back with more receptive materials (likely glass) at the ends, just in a much thinner form that keeps the steel antenna band.
In a bizarre twist on competitive pricing, high price-tags are the entire point of a piece of Apple hardware.
One such example is that just months before the Lightning connector became official, Just Mobile launched the AluCable Twist which bridges the classic 30-pin iPod dock connector to USB, but at one point Apple actually hinted at the manufacturer to avoid investing too much into cables.
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