They got to double dip on the news cycle around the release, and ensure the talk of the town is Apple.
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Google Maps, for what it is worth, places the nearest road to the spot Apple picks for the town as being 141 kms from downtown Mount Isa.
Gadget hounds in town for the Apple launch might want to mosey down the street for a look-see.
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But the Big Apple is an information boom town compared to Los Angeles (28th), with information employment there dropping 7.3% since 2007.
Compaq took advantage of a fat and happy IBM, which was the only game in town outside of Apple up to that point.
Not quite midway between Tinsel Town and the Big Apple, the Windy City has just the right mix of panache and attitude to hold its own in the film and TV industry.
New York's mayor, Michael Bloomberg, a liberal Republican, pointed out last week at a Senate town-hall hearing in Philadelphia that the Big Apple's economy would collapse without the half-million or so undocumented people among the city's 3m immigrants.
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Apple and Google both took us to a residential section of a small town, with no Starbucks in sight.
Apple, to paraphrase Jay-Z, Kanye West, and Rihanna, is still running this town.
The talk of the town is the recent announcement he will be stepping aside to let other seeds grow at Apple.
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Search for Luton on Apple, and you will still be directed first to a village in Devon, rather than the town north of London that Google finds.
His first duty as cover athlete was to shoot the cover, which was done on location in the Big Apple right after the live broadcast in front of hundreds of NFL fans (many of whom were in town for the NFL Draft).
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