If I am right then the next question is whether or not Apple gets a slice of the transaction pie, and if it does how much?

FORBES: After Earnings, What Can Apple Do Next?

Despite all its growth, Apple still accounts for just a slice of the market for consumer computers.

FORBES: Leopard On The Prowl

Battling Nokia, Apple and Research In Motion for a slice of the mobile phone market will be tough.

FORBES: Entrepreneurs

The real issue is that world smartphone and tablet growth is continuing and Apple is positioned to capture a big slice of the much larger market pie.

FORBES: Apple: What's It Really Worth

"The Note 8 marks Samsung's relentless charge to grab a slice of the tablet market from Apple, but also to defend itself from the Kindle Fire and Nexus 7, " Ben Wood, head of research at CCS Insight, told the BBC.

BBC: Samsung and Huawei kick off Mobile World Congress

Apple's success in quickly securing a large slice of the market, with fashionable products enjoying good demand from consumers, prompted several rivals to launch their own gadgets hoping to win a share of the fast-growing market.

BBC: HTC ChaCha phone

Apple sold nearly 136 million smartphones in 2012 for a 19.1% slice of global market share.

CNN: Waste or worth? $10,000 smartphone

In recent weeks, these people say, Google has told publishers it would take a smaller slice on any sales they make of Android apps than the 30% cut Apple typically takes on iTunes sales.

WSJ: Google Digital Newsstand Aims to Muscle In on Apple

To be sure, observations from a slice of the U.S. market can't be adequate proxies for Apple's global presence.

WSJ: The Fight to Unseat Apple's iPhone Intensifies

By comparison, Apple's iPad leads the tablet industry in market share, and its iPhones frequently command the biggest slice of quarterly smartphone shipments.

WSJ: Tim Cook: Apple to Bring iPhone, iPad Features to Mac With Mountain Lion