For Ms. Diedrich, the journey from nurse to clothes seller began last May when she discovered the Poshmark app while browsing the Apple App Store.

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Battery life is always a concern, but Apple noted that users would get eight hours of browsing on LTE networks, eight hours of talk time, and 10 hours of video playback time.

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Today Microsoft is fighting for its life against Google, Apple and hundreds of other knock-offs of its office, browsing and database applications.

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There are a host of other new or updated features including FaceTime over cellular, improved mail and Safari browsing and dozens of other features according to previous statements by Apple.

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Apple originally put its efforts into creating archetypical apps for tasks such as calling, browsing, email and mapping.

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Launching initially as an app for the Apple iPad and iPhone (other mobile platforms will follow), Axis offers a number of novel browsing features.

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Apple took advantage of the extra room to beef up the battery and the company claims 8 hours of browsing via a cellular connection, 8 hours of talk time or up to 10 hours of video playback.

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First, Apple added more traditional computing features of content consumption and creation to then smartphone functionality of email and limited internet browsing.

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Then again, as Keller himself points out, Apple has always had a special relationship with his paper as routinely demonstrated in Apple's ads that use the New York Times landing page as proof of the "real internet" browsing capabilities of the iPod touch and iPhone.

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