They would be willing to pay a premium for an Apple box.
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Gabe Gagliano predicts a March reboot of the Apple TV box-top set.
Combined with iOS software and Siri, the potential interface for a TV or improved Apple TV box could be groundbreaking.
None of this tells us about the other intriguing question, when Apple will bring out its next major overhaul of the Apple TV box (or better.) That answer does not seem to yet be in the chips.
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The lunch box has main compartment large enough for a sandwich, apple and juice box as well as an interior mesh pocket for utensils and more.
This show has 61 of them, including the lovely little apple-lidded box.
Apple updated its poor-selling Apple TV set-top box, iPod Touch music player and the iPhone, and built out Apple's lineup of notebook computers with a new, lightweight laptop.
The next step would be for Forstall to push iOS onto the next generation Apple TV set top box.
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There are reports today that Apple is in talks with cable companies to offer viewers an Apple set-top box.
He also predicted Apple will add movie rentals to its iTunes service and update its Apple TV set top box offering.
The installed bases of the PlayStation 3 and Xbox 360, which offer similar functionality, far exceed those of Apple's little box.
Margolis was referring to the design of the new Apple TV set top box that was released alongside the new iPad earlier this month.
Rather than focusing on geeky products for techies -- such as the Xserver and Mac Pro -- Del Prete says he's betting Steve Jobs will show off consumer-friendly products such as a freshened iPhone and a new version of the Apple TV set top box next week.
Lately, the betting seems to be on Apple making a settop box that would meld live TV for existing pay-TV subscribers with iTunes content under a more intuitive user interface, but it seems that the TV powers that be are wary even of that small step.
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Now the speculation has died down and it is widely believed that current Apple TV, which is a set top box, will be the cornerstone of any Apple TV initiative in the future.
In April, the company expanded its product line by adding Xiaomi TV, a set-top box similar to Apple TV.
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By the end of the first quarter, Apple is expected to release the next iteration of its Apple TV set-top box.
That process is already possible through its Apple TV set-top box, but it is cumbersome and some media companies, such as Time Warner Inc.
Meanwhile, the Apple TV set-top box and widescreen iPod Touch have begun nibbling at the edges of the television market, long dominated by Japanese brands.
And we old-timers will struggle to tell our grandchildren how thrilling it was to first open that box with an Apple or IBM or Dell logo on the side.
Since the iPhone and iPad can wirelessly stream content to a TV attached to an Apple TV set-top box, why not extend this capability, muses Barclays analyst Ben Reitzes.
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As I noted earlier, Apple (AAPL) this morning said that this week it will top the 1 million unit mark for sales of its new generation Apple TV set-top box.
Another person familiar with the talks said the types of new services Apple and the media companies are discussing could be done with Apple's existing technologies, which include its Apple TV set-top box.
Next: Challenges from cable companies aside, Apple must make a settop box, and it will be far more important than the actual TV set, says Jeremy Allaire, chairman of the online video services provider Brightcove.
If so, they could easily follow Apple into the set-top box business, if not a full television.
About three months after it started selling a new version of the set-top box last year, Apple said it had sold more than a million but hasn't provided sales figures since.
Pricing will be an issue and will concern investors out of the box but remember, Apple has always charged prices higher than the market for its products and, typically, still has not been able to meet demand with product introductions.
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