"Apple almost never spills any beans about what its product plans are, so it's worth getting excited about fall based on Tim's willingness to talk about that specific period, as well as his mention of 'new product categories, ' " wrote Darrell Etherington in TechCrunch.

CNN: Apple hints at 'exciting new product categories'

Opening the packaging was more like tearing open a pack of coffee beans than the fetishist equivalent of de-flowering a new Apple product capsule.

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