Alighting at Appenzell, I find myself in the backdrop for an Alpen commercial.

BBC: Swiss movement

Set in a monumental amphitheatre of peaks, ridges and jagged stone bluffs, it's far more rugged than the sweeping farmlands at Appenzell.

BBC: Swiss movement

The government is now trying to soothe the fears of the German-speaking losers in the country's eastern heartland, such as the tiny half-canton of Appenzell Inner-Rhoden, where 68% of the voters (by head-count, a total of 4, 486 people) said No.

ECONOMIST: Joining the UN doesn't mean the Swiss will join the EU too