Steve Jobs is a master perception manager in a way no PR team could ever dream up (no salary as CEO of Apple, working at the intersection of liberal arts and technology, aesthetic appearance, his attitudes and perception management skills have seen the iPhone through its initial launch problems and its 2010 iPhone 4 receiver problem).

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Body language is the management of time, space, appearance, posture, gesture, touch, facial expression, eye contact, and voice.

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An invite to the office holiday party should be extended to all employees to avoid the appearance of simply providing entertainment for top level management (the latter would not be 100% deductible).

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He also hopes the Dragons management take note of their semi-final cup appearance, the only in the region's history apart from a 2007 European Challenge Cup last four defeat to Clermont Auvergne, and invest in infrastructure to improve their promising players.

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Executives wanted to avoid the appearance of a conflict of interest between the investment banking and the wealth management groups.

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